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Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest. It's right for you if... You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop. The tech you get The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride. The final word Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are. - It features our patented Flat Foot Technology® for amazing comfort and control. - Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets. It's right for you if... You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

This modern day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable. The wide range gearing is perfect for everything from the bike path to beer runs. The 7D comes equipped with an alloy frame, 7-speed drivetrain and fenders for all-weather riding. - Lightweight 6061-T6 aluminum frame - Shimano Acera 7-speed w/Megarange gearing - Shimano Revo twist shifter - Painted alloy fenders - Sealed cartridge bottom bracket - Alloy crankset w/44t alloy chainring and guard - Alloy dual pivot caliper brakes - Double-wall alloy rims - 700 X 35C tires

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame. - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra Commute helmet with MIPS and arrive fashionably safe.

You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.

Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.

The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 26" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible. - The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding. - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - Monitor your level of power support and battery charge easily with the improved LED controller. - Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course. - This Go! e-bike combines quality, comfort and value with Electra's signature style.

Super fun. Super versatile. The Ponto Go! is exactly what you need in your life. This throttle e-bike will get you, a friend and your stuff from point A to point B. Find some cool spots. Get into some good trouble. What could go wrong? Better question, what could go right? You're over ride share, tired of bumming rides or don't feel like driving. Bottom line, you're looking for a faster, easier and safer way to get around. Grab a helmet, grab a friend, and find out yourself. It features both thumb throttle up to 20mph as well as pedal-assisted support up to 26mph, making it a Class 3 e-bike. A 750W hub motor and 650Wh battery enable rides up to 60 miles. Tektro hydraulic disc brakes provide superior stopping power when traveling at faster speeds and with cargo. For an extra level of safety, a rear brake light and turn signals let other riders and cars know your next move. We thought of it all, from upgraded safety features and a passenger package that comes standard to custom accessories you can add to make it your own. Inspired by our SoCal roots, the Ponto Go! is the perfect combination of fun and functionality so you can ride around and find out. -Maximum throttle-assisted speed up to 20mph and pedal-assisted speed of 26mph. -Up to a 60-mile range on a single charge. -A bench-style saddle, passenger handle and foot pegs make this a ride for two. -Maximum carrying capacity up to 360lbs. -See and be seen with front and rear brake lights and turn signals. -Stop confidently with hydraulic disc brakes.

Electra’s Vale Go! 9D EQ is the versatile pedal-assist e-bike that takes riders just about anywhere they want to Go! Powered by a Bosch Active Line Plus motor with a fully integrated battery into a step-thru frame, this bike is built to handle anything from everyday errands to long commutes to fun getaways. The Bosch Kiox display delivers Bluetooth connectivity and advanced rider information like speed, performance, battery charge, and more. Boasting Schwalbe 27.5-inch tires, powerful hydraulic disc brakes, and a suspension seatpost, this bike provides a smooth ride on any terrain from streets to trails. It comes fully equipped with front and rear lights, fenders and a rear rack for the rider who wants to do and carry more. The best e-bike innovations are combined with the comfort and control of our patented Flat Foot Technology, making this bike the best of both worlds. Go! near. Go! far. Go! everywhere in between on the Vale Go!

BMX/Freestyle is deeply rooted in the DNA of our brand and that will never change. Introducing the worlds very first freestyle specific frame and fork to an emerging sport is something that we are very proud of, nearly as much as being the leading brand in freestyle 35 years later. Today BMX is not only a sport, it’s a lifestyle. It’s a choice you make to be a part of, a way you choose to express yourself, and it’s the way you find your freedom. Haro builds a broad range of BMX freestyle bikes that help you do just that, from Pro builds all the way down to slightly more affordable yet fully capable machines. We have always had the best professional riders on our bikes which makes for a great research and development team (minus the white lab coats-see Team). The result? See for yourself!

BMX/Freestyle is deeply rooted in the DNA of our brand and that will never change. Introducing the worlds very first freestyle specific frame and fork to an emerging sport is something that we are very proud of, nearly as much as being the leading brand in freestyle 35 years later. Today BMX is not only a sport, it’s a lifestyle. It’s a choice you make to be a part of, a way you choose to express yourself, and it’s the way you find your freedom. Haro builds a broad range of BMX freestyle bikes that help you do just that, from Pro builds all the way down to slightly more affordable yet fully capable machines. We have always had the best professional riders on our bikes which makes for a great research and development team (minus the white lab coats). The result? See for yourself!

In 1979 artist Damian Fulton began drawing what is now the most iconic cartoon in BMX; Radical Rick. Along with characters like MX Mug, Spike Speedwrench and the infamous Skuzzer Switchblade, Radical Rick grew into one of BMX's most historical figures through the pages of BMX Plus! magazine. Over the course of the last year, we collaborated with Fulton to bring his art to life through these Radical Rick-themed 24", 26" and 29" models. If you're thinking that this might be the perfect combination of design, history, and bike life, we'd most definitely agree.

Ready to rip through the neighborhood, run errands, or get squirrely off-road? the SKWAD is the perfect bike to mount up with your crew and take it all on. With up to a 40 mile range, this is your true down-for-whatever ride. The SKWAD looks retro but rides modern, it's oversized tires are at home on pavement and adventurous enough for shortcuts. With a comfy, cafe-style seat, Haro Baseline 9.5" handlebars, and folding foot pegs, you get unmatched comfort and room for a friend. Side-mounted alloy plates give you several options to strap down your gear and bring it along. Quick, safe and stable, the SKWAD is your ticket to the outdoors, so grab your squad and get after it! - 6061 T6 Aluminium, tapered head tube, internal downtube battery and Built in Grid mounting plate - Bafang 750W mag wheels - 48v, 13.2AH internal downtube battery - 40 Mile plus range - Dual piston hydraulic disc brake with 180mm rotors - MX Style front headlight and rear brake alert light - Left side thumb throttle

Phat's Sea Wind brings the classic fun of beach cruising to your very own neighborhood. This colorful ride sports a slick steel frame with flowing, curvy lines that's accented by lightweight 26-inch aluminum wheels with fat cruiser tires. Its super-cushy seat and upright, swept-back handlebars are paired with Phat's relaxed pedal-forward design that lets you put both feet flat on the ground at stops for an easy, comfortable and fun ride. Cruise at your own speed in maximum style with the Sea Wind.

Phat Cycles' Sea Wind brings the classic fun of beach cruising to your very own neighborhood. This colorful ride sports a step-through steel frame with flowing, curvy lines that's accented by 26-inch aluminum rims with fat cruiser tires. Its super-cushy seat and upright, swept-back handlebars are paired with Phat's relaxed pedal-forward design that lets you put your feet on the ground for an easy, comfortable and fun ride. Cruise at your own speed in maximum style with the Sea Wind.

Phat Cycles calls their Men's Sea Crest Deluxe 7-Speed "a phundamental." You'll call it comfortable, stylish and phantastic phun! Just look at the flowing, curvy lines, upright riding position and dazzling color scheme. This classy cruiser offers sweet features like a light, lively aluminum frame, a plush seat, fenders and a chainguard. And Phat's relaxed pedal-forward design lets you place both feet on the ground when stopped. You'll also love the hill-flattening 7-speed drivetrain and grippy linear-pull brakes that keep the Sea Crest so simple and fun to ride that you'll find yourself reaching for your handlebars more than your car keys.

Phat Cycles calls their Women's Sea Crest 7-Speed "a phundamental." You'll call it comfortable, stylish and phantastic phun! Just look at the flowing, curvy lines, upright riding position and dazzling color scheme. This classy cruiser offers sweet features like a light, lively aluminum frame, a plush seat, fenders and a chainguard. And Phat's relaxed pedal-forward design lets you place both feet on the ground when stopped. You'll also love the hill-flattening 7-speed drivetrain and grippy linear-pull brakes that keep the Sea Crest so simple and fun to ride that you'll find yourself reaching for your handlebars more than your car keys.

Whether you’re rolling in the streets or cruising the beach, Phat’s Bomber 7AL makes a statement. It’s huge, 26 x 4-inch tires float over everything in their path, and the aluminum frame with easy-riding Phat Pedal Forward Technology keeps things light and comfortable so your days can last forever. And, you get seven speeds all at a twist of the grip shifter so you can cruise up and down hills without breaking a sweat. The Bomber’s powerful disc brakes reliably slow your roll in any riding conditions so you always have control, and an elastomer spring comfort saddle gives you ample cushion for all-day comfort.

Whether you’re rolling in the streets or cruising the beach, Phat’s Rogue makes a statement. Its huge, 26 x 4-inch tires float over everything in their path, and the aluminum frame with easy-riding Phat Pedal Forward Technology keeps things light and comfortable so your days can last forever. And, you get seven speeds all at a twist of the grip shifter so you can cruise up and down hills without breaking a sweat, and an elastomer spring comfort saddle gives you ample cushion for all-day comfort.

E-Breeze 8D Step-Over